Trademarks

The only part of naming that can force a trading business to stop. This site issues no trademark verdicts, because a string comparison cannot produce one honestly. What follows is how the question is actually decided, and how to search well enough to know when you need help.

• Why “no exact match” is not a clearanceFive ways an exact-match search misses the conflicts that matter, including the ones no database holds
• Searching the registersWhich register covers where, what each one will and will not show you, and how to read a result
• What a class actually coversWhy the class number is a filing convention rather than a fence, and how software ends up in two of them

Reviewed 2026-09-20. Reference material for people choosing a name; it is not legal advice.